NPR Combines AI Search With Overseas PR to Promote Brands in 10 Countries, Including the United States and China

According to NPR on the 19th, “NPR Worldwide” connects Korea, the United States, France, Germany, Spain, China, Japan, India, Thailand and Singapore—10 countries in all. Korean companies can conduct local media outreach and interviews, content production and digital campaigns without selecting a separate PR firm in each country where they operate.

NPR’s publicly disclosed business record includes projects for more than 200 domestic and international brands and institutions, including General Motors (GM), Samsung, Amorepacific and Trip.com, since its founding in 2015. NPR’s website also features projects involving Semrush, Neopharm, Korea International Exhibition Center (KINTEX), COEX and JUNGLIA OKINAWA.

In the AI search field, NPR supplies solutions related to AIO, GEO, AEO and ASO in Korea as an official partner of Adobe Semrush. In May, it conducted an “AI audit” for Semrush’s Asia-Pacific team and Oriental Brewery, using data to assess brand visibility on ChatGPT, Google AI and other platforms.

Companies can choose and use only the PR services they need instead of signing a long-term contract. Options include press release distribution, media pitching and interview support, as well as influencer marketing, social listening, and event and exhibition management.

Yoon Young-jun, NPR’s CEO, said that overseas PR requires more than translating and delivering domestic content; it must also reflect local media environments and consumer characteristics. The service has likewise been broken down into more specialized options so companies can select the PR services they need based on the countries they enter and their business objectives.

NPR plans to expand its service area to Southeast Asia, the Middle East and Latin America.