'AI Employees and Solo Founders'... Hancom Launches Nomadian's First Global Marketing Campaign

[Financial News] Hancom announced on the 18th that it had unveiled the first TV commercial for its artificial intelligence (AI) workforce platform, Nomadian, as it begins targeting the United States market.
The key phrase Hancom has put forward is 'Agent Owner.' The commercial stars a solo founder who trains and develops their own AI agents while building a company alongside AI teammates.
The commercial presents a new way of starting a business by welcoming AI as teammates rather than tools. The owner in the ad works with five types of AI agents, each handling a different role, including task management, marketing, and copywriting. Hancom gave each agent a distinct character to match its '3D AI team' concept. With faces of their own, the AI agents appear more like colleagues than tools.
The work style resembles that of any small company. When the owner assigns a task, the team members divide it among themselves. The owner watches the characters to see how they work and steps in when decisions are needed to review the results.
The owner can direct the AI teammates with a single spoken instruction. In Nomadian, one line of natural language is all it takes to submit a work request. The team members' activity is visible at a glance in a 3D workspace, eliminating the need to switch between multiple AI services.
Nomadian is an AI workforce platform Hancom built on agentic OS technology. The owner selects AI agents as if hiring employees to assemble a team. Choosing a role, such as data analyst or content marketer, also connects the work tools used for that role. If no suitable agent is available, the owner can create and deploy one directly.
Hiring is only the beginning. Hancom highlights a 'relationship-based experience,' inspired by character-development and management simulation games, as Nomadian's distinguishing feature. The more conversations and feedback exchanged with the owner, the more the agents come to resemble the owner's way of working. Even with the same Nomadian platform, each owner ends up with a completely different team.
Nomadian will launch a beta service in the United States in late December and be commercialized as a subscription service in 2027. The commercial was designed from the outset to target U.S. users. Its slogan is 'AI Workforce, Built for Super Founders (An AI team for solo founders).' It was dubbed in English with Korean subtitles.
The 30-second commercial will air on Korean Broadcasting System (KBS), Munhwa Broadcasting Corporation (MBC), and Seoul Broadcasting System (SBS), as well as JTBC, Channel A, Yonhap News TV, and YTN. Hancom plans to expand the commercial's use in the United States after its domestic broadcast launch and continue marketing aimed at local users.
Hancom CEO Kim Yeon-su said, "The characters, or agents, interact with users and grow into AI teammates, much like in character-development and management simulation games. The relationships built this way, along with users' attachment to the characters, will become Nomadian's distinctive user experience and the reason users stay with Nomadian."
[email protected] Yeon Ji-an Reporter