"Enjoy a Hotel-Like Atmosphere at Home"... GS Shop Strengthens Premium Living Offerings

[Financial News] As 'Hotel-like Home' interiors, which transform houses into hotel-style spaces, gain popularity, GS Shop is expanding its premium living offerings, including safes and lighting.
According to industry sources on the 18th, GS Shop will introduce the 'Deli Home Safe' on the 20th and products from German lighting brand SOMPEX on the 23rd. The company plans to target related demand with lifestyle goods that combine practicality and design.
Sales of premium lifestyle goods are also performing well. The Italian premium soap 'S.A.F Italian Florence Atelier Soap,' featured on air last July, generated an order value of KRW 230 million, reaching 188.8% of its target. 'MUEN Bamboo Skin Towel,' sold last month, also received orders for more than 1,000 towels in one hour, bringing its order value to over KRW 100 million, the company said.
Hong Jeong-min, a product planner on GS Shop's Living Team, said, "As demand grows among consumers seeking to enjoy a comfortable and sophisticated atmosphere at home, just like in a hotel, interest is rising in new interior products that can transform the mood of a home. We will propose a new lifestyle to customers through premium living products that combine practicality with stylish design."

[email protected] Kim Hyun-ji Reporter