NEPA Jongno Store Revamped as an Urban Outdoor Hub

[Financial News] Outdoor brand NEPA has revamped its Jongno store in Seoul to broaden its engagement with customers.
According to NEPA on the 18th, the Jongno store reinterprets the symbolic significance of a traditional outdoor retail district through the concept of "Moida Station," meaning "When people gather, a path emerges."
The store features the NEPA Archive, which showcases the brand's history, and the Seoul Hiking Guide, which introduces major hiking routes in Seoul starting from Jongno. Visitors can explore hiking routes organized by themes such as scenic views, fortress trails, rocky ridges, forest paths, and sunrise and sunset.
The store also offers exclusive products, including graphic T-shirts, mini crossbody bags, and functional socks, inspired by Jongno's scenery and identity.
A NEPA representative said, "We have created an opportunity for not only existing outdoor customers, but also people who casually enjoy outdoor activities in their daily lives and visitors to Jongno to experience NEPA in a new way."
[email protected] Kang Myeong-yeon Reporter