Musinsa Standard Opens First Store in South Chungcheong Province, in Cheonan

[Financial News] MUSINSA's casual brand Musinsa Standard has opened its first store in South Chungcheong Province, expanding its offline business in the Chungcheong region.
According to MUSINSA on the 18th, Musinsa Standard opened a new store that day at Shinsegae Department Store Cheonan-Asan Branch. As its first store in South Chungcheong Province, the company plans to expand its presence in the Chungcheong region following North Chungcheong Province.
The new store occupies floors 1-2 of Shinsegae Department Store Cheonan-Asan Branch. It offers new products from the men's and women's lines for the 2026 fall/winter (FW) season, along with beauty and home products.
Cumulative sales from the pre-opening period, which ran from the 8th through the 15th ahead of the official opening, reached nearly three times the target.
A MUSINSA official said, "Through this first store in South Chungcheong Province, we will enable more local customers to experience Musinsa Standard's products and brand up close and further strengthen our offline business in the Chungcheong region."
[email protected] Kang Myeong-yeon Reporter