hy’s Zero-Sugar Fermented Milk Product ‘Yakult XO’ Surpasses 40 Million Units in Cumulative Sales

[Financial News] hy’s zero-sugar fermented milk product ‘Yakult XO’ surpassed 40 million units in cumulative sales 16 months after its launch.
According to hy on the 17th, Yakult XO surpassed 40 million units in cumulative sales after selling an additional 15 million units in about four months, following cumulative sales of 25 million units in May.
This came about 16 months after its launch on May 1 last year.
Yakult XO is hy’s first zero-sugar fermented milk product under the Yakult brand. It contains 0% sugar, sugars, and fat, and has 10 kcal per 100 ml. The product contains five patented strains independently developed by hy and assigned strain numbers. It guarantees 50 billion CFU of probiotics.
Choi Young-taek, head of hy’s marketing team, said, "Since 2014, we have continued research to reduce consumers’ concerns about sugar while maintaining the taste and quality of our existing products through our ‘Sugar Reduction Campaign.’" He added, "We will continue expanding products that take both taste and health into consideration."


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