HANDSOME CORPORATION to Bring in 'Skims' Next Year, Expanding Overseas Fashion Business

[Financial News] HANDSOME CORPORATION, a fashion company affiliated with Hyundai Department Store Group, is expanding its overseas fashion brand business to secure a new growth engine.
According to HANDSOME CORPORATION on the 17th, sales from January through August this year of 12 overseas fashion brands introduced in South Korea since 2022 rose 50% year over year. Last year's sales were more than three times those recorded in 2023.
Starting with Our Legacy, HANDSOME CORPORATION has introduced overseas fashion brands including Fear of God, Veronica Beard, RE/DONE, Kith and Agnona to the South Korean market. Through its own imported fashion multi-brand stores, MUE and TOM GREYHOUND, the company identifies new brands and opens pop-up stores to assess customer responses and validate sales data.
HANDSOME CORPORATION showcases about 200 overseas brands at a total of 50 imported fashion multi-brand stores, including 15 MUE stores and 35 TOM GREYHOUND stores.
The company is also expanding its overseas brand lineup. By the first half of next year, it plans to introduce three additional brands, including Skims, known as Kim Kardashian's brand. The number of stores carrying new overseas brands will increase from the current 60 to 90 by the end of next year.
Yoo Tae-young, executive vice president and head of HANDSOME CORPORATION's overseas fashion division, said, "New overseas fashion brands are emerging as new growth engines." He added, "We will continue to identify overseas brands that can lead global fashion trends."
[email protected] Kang Myeong-yeon Reporter