MUSINSA BEAUTY Hongdae Records 250 Million Won in Sales Within Three Days of Opening

[Financial News] MUSINSA BEAUTY’s first standalone store, MUSINSA BEAUTY Hongdae, recorded cumulative sales of 250 million won within three days of opening.
According to MUSINSA on the 16th, MUSINSA BEAUTY Hongdae and Beauty Onnuri Pharmacy, which opened on the 11th, recorded combined cumulative sales of 250 million won over three days. The average purchase per customer was approximately 110,000 won.
Many women in their 20s and 30s, a key target group for MUSINSA BEAUTY, as well as foreign visitors, came to the store. Women accounted for 76% of purchasing customers, and those in their 20s and 30s made up more than 80% of that group. The proportion of foreign purchasing customers rose from approximately 45% during the first two days after opening to nearly 60% on the 13th. The purchase conversion rate among foreign customers was also about twice as high as at MUSINSA’s other offline stores.
Foreign customers mainly purchased dermatological and high-performance skincare brands such as Oganacell, Dr. Melaxin, and Thelavicos. Domestic customers showed a relatively higher preference for color cosmetics brands, including RISKY, SNIDEL BEAUTY, and mude.
A MUSINSA representative said, "For global customers, it will establish itself as a channel for discovering new K-beauty brands, while for domestic customers, it will become a space where they can experience brands that have been difficult to encounter easily."
[email protected] Kang Myeong-yeon Reporter