"AI Finds It Even If You Don’t Know the Product Name"... GS Shop Introduces AI Shopping Assistant

[Financial News] GS Shop is introducing AI-powered shopping support features to its mobile application. The company is applying AI throughout the shopping process, from product searches and information checks to review analysis and comparisons.
According to industry sources on the 16th, GS Shop will begin rolling out its ‘AI Shopping Assistant’ through an app update starting that day. The feature will initially be applied to beauty products, with updates scheduled to continue through the 20th.
At the search stage, users can find products they want using natural language, even if they do not know the exact product name. When users select a product of interest, ‘AI Product Summary’ briefly organizes key features, ingredients, and how the product feels in use. ‘AI Review Summary & Filter’ highlights frequently mentioned advantages and points to note.
When comparing multiple products, users can check prices and benefits, key ingredients, skin concerns, and how the products feel in use by category. If additional information is needed, a conversational agent can also answer questions based on the product currently being viewed and the context of the preceding conversation.
GS Shop plans to gradually expand the range of product categories covered by its AI shopping features, starting with beauty products.
Heo Yun-cheol, head of the AI Transformation (AX) Innovation Division of GS Retail’s Home Shopping Business Unit, said, "Starting with beauty products, we plan to gradually expand the scope of AI applications so that customers can understand products more easily and confidently choose products that suit them. We will naturally integrate AI technology throughout the shopping journey to create a differentiated shopping experience in which customers can receive help whenever they need it."

[email protected] Kim Hyun-ji Reporter