"I’m Selling Used Clothes to Fund My Exchange Program"—Bungaejangter Flea Market Opens at the Han River

[Financial News] A flea market for young people who sell items they once loved and invest the proceeds in new interests and challenges will be held along the Han River. From funding an exchange program and living somewhere new for a month before marriage to traveling before enlistment, young people with individual goals will become sellers themselves and pursue new beginnings through secondhand trading.
Bungaejangter announced on the 16th that it will host the 'Seoul Youth Week SELL TO LOVE Bungae Flea Market' with the Seoul Metropolitan Government from the 18th to the 19th at Dalbit Square at Banpo Hangang Park in Seoul. The event will run from 3 p.m. to 8 p.m. on both days.
The event was organized as an official program of '2026 Seoul Youth Week,' hosted by the Seoul Metropolitan Government. Seoul Youth Week has been held annually by the Seoul Metropolitan Government since 2021 to commemorate Youth Day.
Bungaejangter chose 'SELL TO LOVE' as the flea market’s theme. The phrase is short for 'selling what you loved to do what you love,' conveying the idea of selling items that reflect past interests and reinvesting the proceeds in things participants want to do now. The 20 selected teams will receive booths and fixtures free of charge, with no participation fee. The top seller will receive 1 million won in funding, while each of the first 10 teams among those that achieve their goals will receive 100,000 won.
Visitors will also vote for the seller they wish to support in an on-site popularity contest. Payments will be made through the Bungaejangter app. Users who verify their accounts through the app will receive reusable shopping bags, while visitors who list an item will receive 10 biodegradable shipping bags.
A Bungaejangter representative said, "As secondhand trading among young people has evolved beyond saving money into a form of self-expression and sustainable consumption, we will continue expanding programs that support young people’s interests and challenges through our partnership with the Seoul Metropolitan Government."
[email protected] Choi Hye-rim Reporter