XEXYMIX Targets the Men’s Apparel Market with Dex as Its Lead Figure

[Financial News] Athleisure brand XEXYMIX will launch its 2026 fall/winter (FW) season campaign with broadcaster Dex.
According to XEXYMIX on the 16th, its third campaign with Dex will feature men’s products designed for various movements and environments. Under the message “For the moments that push beyond limits,” the company will release campaign images and videos featuring eight outfits.
XEXYMIX is expanding its men’s product line with Dex as its lead figure. Its first campaign introduced running apparel, while the second focused on gymwear. This season, the brand will present styles spanning exercise and everyday wear, including running and gymwear.
With female model Go Youn-jung and male model Dex at the forefront, XEXYMIX is also accelerating the expansion of its brand categories. Building on its competitiveness in women’s athleisure, the company plans to strengthen its running and gymwear offerings while continuing to expand its men’s product line.
An XEXYMIX representative said, “Over three seasons with Dex, we have showcased various categories, including running and gymwear, demonstrating the direction of XEXYMIX MENS.” The representative added, “Through this campaign, we will also present a variety of men’s athleisure styles spanning exercise and everyday life.”
[email protected] Kang Myeong-yeon Reporter