Enjoy Pickleball at Lotte World Mall: Lotte Department Store Opens Specialty Store with Regulation-Size Courts

[Financial News] Lotte Department Store is expanding its experiential sports content by opening a pickleball specialty store equipped with a regulation-size court.
Lotte Department Store said on the 16th that it will open a pickleball specialty store with the retail industry's first regulation-size court at Lotte World Mall in Songpa District, Seoul, on the 18th.
Pickleball is a racket sport that combines features of tennis, badminton and table tennis. It has spread rapidly, particularly in North America, because it is relatively easy to learn. In South Korea, the number of enthusiasts is also growing, especially among people in their 20s and 30s.
The store is a pickleball-focused space created through a collaboration between Lotte Department Store and FILA Korea. A regulation-size pickleball court measuring 13.4 meters by 6.1 meters has been built inside the approximately 260-square-meter store, allowing customers to purchase products and experience the sport in one place.
The store will sell about 292 types of products, including FILA's professional sports line, pickleball-specific paddles and balls, equipment, as well as racket-sports apparel and footwear. Equipment from overseas pickleball specialty brands such as Franklin Sports, Prince and Tecnifibre will also be available.
The store will also offer lessons led by professional coaches who will be stationed on-site. A promotional event will be held to mark the opening.
Park Ok-woo, head of the sports division at Lotte Department Store, said, "With the opening of this pickleball specialty store, Lotte World Mall in Jamsil will establish itself as the undisputed mecca for racket-sports experiences in South Korea. We also plan to continue introducing differentiated sports experiences to customers from South Korea and abroad."

[email protected] Jang Yu-ha Reporter