"2,000 Won" on the Shelf, but "2,400 Won" at Checkout... Controversy Over Price Tags at a Convenience Store in Hangang Park [What Do You Think?]

[Financial News] A consumer complained after finding that the price displayed on a shelf at a convenience store in Seoul’s Yeouido Hangang Park differed from the amount actually charged.
On the 14th, an individual identified as A said in a post on the online community Bobaedream that they encountered this problem while purchasing instant rice at the store that day.
According to A, the price tag attached to the shelf listed the instant rice at 2,000 won, but 2,400 won was charged at the checkout. When A noticed the 400-won difference and complained to a store employee, the employee reportedly replied, "The price went up last year, but we hadn't gotten around to changing the price tag."
A expressed dissatisfaction, saying that the employee did not apologize or show any intention of correcting the problem despite the explanation. A said, "At least three places I checked were marked 2,000 won, and some products did not have price tags at all," raising suspicions that this may not have been a simple mistake and that the store may have been aware of the price discrepancy in advance.
A added, "This is the rice people buy with Han River ramen. How many people would check the rice price again at the checkout after buying ramen and rice?" A continued, "Since it was marked 2,000 won in several places, consumers had no choice but to assume it cost 2,000 won and purchase it accordingly."
A further argued, "When I pointed out the price difference, the employee was not surprised at all and immediately explained that the price had gone up last year. That is enough to raise the question of whether the store already knew about the discrepancy," adding, "That is why an investigation is needed instead."
A also said, "This is not an issue that ends with a 400-won refund; it is a matter of consumer trust," and indicated an intention to file a complaint with the Seoul Metropolitan Government. Online users expressed support, commenting, "If they get caught, they cancel it; if they don't, they make an extra 400 won," and, "How can they not apologize after making such an obvious mistake? It may be a hassle, but please make sure this is corrected."
Some comments also highlighted the practical difficulties of running a store. Others wrote, "Large supermarkets have introduced Electronic Shelf Labels (ESL), greatly reducing pricing errors, but many convenience stores still use paper price tags, so price changes may not be reflected promptly," "People make mistakes and overlook things; if the part-time employee explained it, shouldn't that be enough?" and, "The product's price was raised from 2,000 won to 2,400 won on September 1, but it does not appear to have been a long-term, deliberate attempt to overcharge customers throughout the year."
[email protected] Kim Hee-seon Reporter