AI Recruitment Expands Beyond Development to Planning and Content... Non-Development Positions Up 325%

[Financial News]
Recruitment of artificial intelligence (AI) talent is rapidly expanding beyond development and data fields to non-development roles such as planning, business, and content. As companies seek to secure not only specialists to develop AI itself but also talent capable of utilizing it in actual business and operations, the job structure of the recruitment market appears to be changing. According to an analysis of AI-related job postings published in the first half of this year by JOBKOREA on the 16th, the number of job postings with the keyword "AI" registered through June totaled approximately 18,000.
Among these, job postings designated by companies as specialized AI roles increased by 128% compared to the same period last year. In particular, job postings for experienced professionals rose by 140%, significantly exceeding the 55% increase for entry-level positions. This suggests that as the demand for AI personnel grows rapidly, companies are relatively preferring experienced professionals who can be immediately deployed to practical work.
Competition to secure AI talent has also spread across different company sizes. Job postings for AI positions at large corporations and their affiliates/subsidiaries increased by 187% compared to the same period last year, while those at mid-sized companies rose by 167%, small and medium-sized enterprises by 124%, and venture companies by 117%.
What stands out is the increasing trend in non-development job categories. Job postings for non-development AI positions, as classified by JOBKOREA, surged by 325% compared to the same period last year. The proportion of these positions within total AI job postings also rose from 11.6% in the first half of last year to 21.6% this year. This means that more than one in five AI-related job postings is in a non-development field.
Specifically, job postings for AI content creators increased by 405%, showing the highest growth rate. AI planners rose by 363%, AI business strategists by 313%, and AI education consultants by 195%. This indicates that corporate hiring demand is expanding beyond personnel who directly create AI technology to include talent capable of integrating it into content production, business strategy, and education.
There is also a growing trend to incorporate AI utilization capabilities themselves as a hiring criterion for general positions. Major conglomerates such as SK hynix and LG Electronics have recently added criteria to verify AI capabilities to their recruitment processes, and Kia Corporation has also expanded the verification of AI utilization skills across all job categories by introducing a verification step for 'AI problem-solving ability.'
On the other hand, job postings for traditional development roles, excluding AI positions, decreased by 6.6% in the first half of this year compared to the same period last year. Web publisher postings fell by 40.1%, and the declines were also significant for app developers (-32.2%) and game developers (-26.4%).
However, the analysis suggests that rather than concluding that AI has directly replaced existing development jobs, this should be viewed as a process in which corporate workforce demand is being reorganized toward positions equipped with AI specialists and capabilities in utilizing AI.
A JOBKOREA official stated, "AI capabilities are becoming a fundamental skill across all job functions, including planning, business, and content, extending beyond the expertise exclusive to development roles."

[email protected] Lee Ju-mi Reporter