Quiet Luxury Continues This Fall: Lebeige Unveils FW Campaign

[Financial News] Lebeige, the women's fashion brand of Samsung C&T Fashion Group, is introducing its 2026 fall/winter (FW) collection, reflecting the "quiet luxury" trend.
According to Samsung C&T Fashion Group on the 16th, Lebeige unveiled its FW season campaign under the theme "Essence." The campaign expresses the brand's signature "restrained elegance," in line with the quiet luxury trend, which emphasizes materials and silhouettes over flashy embellishments.
The collection centers on premium materials such as cashmere and silk. Rather than relying on excessive decoration, it incorporates delicate tailoring, embroidery, stitching, and pearls. Key offerings include a "cashmere-silk handmade coat," a "signature cocoon cashmere coat," and a "flower-flocking blouse-and-pants set."
Choi Hye-jin, team leader of Lebeige at Samsung C&T Fashion Group, said, "Through this campaign, we sought to convey the essence of true luxury by awakening an inner beauty that remains unchanged over time." She added, "We will continue to strengthen our position as a women's fashion brand that brings dignity to customers' lives across generations."
[email protected] Choi Hye-jin Reporter