Air Busan and Busan Metropolitan City Government Establish Promotional Partnership

[Financial News] Air Busan announced on the 16th that it had recently signed a memorandum of understanding (MOU) with Busan Metropolitan City Government to establish a promotional partnership.
Under the agreement, the two organizations will make mutual use of their various promotional infrastructure and channels to effectively publicize tourism and policy information as well as air services, while expanding their points of contact with citizens. Air Busan will use its official YouTube and Instagram channels, in-flight magazines, and other platforms to introduce major tourism news and public policy content from Busan Metropolitan City Government, including local festivals.
Busan Metropolitan City Government will use outdoor electronic billboards at City Hall and major intersections, as well as digital media advertising boards at Busan Station and the bus terminal, to provide information on Air Busan’s new routes and key destinations, along with practical travel benefits and flight information for passengers. Air Busan Head of the Sales Division Song Myeong-ik said, "We have established a partnership with Busan Metropolitan City Government to share the two organizations’ infrastructure as part of a public-private cooperation initiative."

[email protected] Baek Chang-hoon Reporter