From Moisturizing Essentials to Autumn Makeup... Shinsegae Duty Free and Hwahae Launch Beauty Promotion

[Financial News] Shinsegae Duty Free is joining forces with beauty platform Hwahae to launch a special promotion targeting demand for skincare during the seasonal transition and autumn makeup.
According to industry sources on the 15th, Shinsegae Duty Free is holding “My Beauty Formula – Care & Mood” with Hwahae. This marks the seventh collaborative promotion between the two companies.
The promotion is organized around two themes: “Care,” focused on seasonal skincare concerns, and “Mood,” tailored to the atmosphere of autumn. The Care section features products from TOCOBO, Centellian24 and Medicube, along with home beauty devices, focusing on hydration and moisturization, derma care and self-care.
The Mood section includes autumn lip and eye makeup and fragrance products, such as eye palettes and portrait cheek products from 2aN and Jung Saem Mool, as well as AMUSE perfume mists.
Participating brands will also offer promotional gifts, including hair scrunchies, pouches, mini puffs, brushes and body sprays, depending on purchase conditions.
Shinsegae Duty Free plans to continue curating products that reflect customers’ changing beauty needs according to the season and timing of their travels through its collaboration with Hwahae.
A Shinsegae Duty Free representative said, “During the seasonal transition, concerns about skincare grow, while demand also emerges for makeup and fragrances that suit the mood of autumn. This promotion was designed to help customers conveniently find products suited to their skincare concerns and preferences in one place.”
[email protected] Kim Hyun-ji Reporter