Kolon Global Infuses 'HANULCHE' with Scent and Hanssem Co., Ltd. Furniture

[Financial News] Kolon Global has created an experiential space utilizing the exclusive scent and actual furniture of its residential brand, 'HANULCHE'.
On the 15th, Kolon Global announced that it has applied 'SKY AT DUSK,' a fragrance exclusively for HANULCHE jointly developed with the lifestyle brand ONCE32, to the promotional hall of 'Jeonju Samcheon HANULCHE Laviel' in Wansan-gu, Jeonju-si.
Sky at Dusk is a fragrance inspired by the sunset seen through the windows of HANULCHE. It is designed to combine coconut with jasmine and violet, with cedarwood and sandalwood leading into the base notes.
We plan to brand the space so that the brand can be remembered inside and outside the promotional hall through scent, and expand related content in the future.
Furniture from Hanssem Co., Ltd., a comprehensive home interior company, was placed in the individual units. Moving away from the method of simply displaying decorative items, the concept of "lifestyle space consulting" was applied to showcase actual furniture placement, movement flow, and space utilization.
The results of preliminary customer interviews were also reflected in the spatial design. By configuring unit types based on surveys of consumers' lifestyles and preferences, visitors were enabled to project their own daily lives onto the space.
"A Kolon Global official stated, 'Kolon HANULCHE proposes new residential experiences through collaborations with various brands and continues branding that takes into account customers' tastes and sensibilities.' They added, 'Going forward, we will continuously introduce differentiated content that allows customers to experience and remember HANULCHE in their daily lives, going beyond the space of a showroom.'"

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