Chinese Animation and Game Company Delegation Attends BCWW to Discuss Korea-China Joint IP Development [BCWW]

[Financial News] Chinese animation and game companies are visiting Seoul to explore joint intellectual property (IP) development, licensing, and cooperation on generative artificial intelligence (AI) technology with Korean content companies.
A delegation of Chinese animation and game companies, organized around the Shanghai Animation Industry Association, announced on September 15 that it would participate in the 2026 Korea International Broadcasting and Media Market (BCWW), held at the COEX Convention and Exhibition Center in Gangnam-gu, Seoul, through September 16, and hold a Korea-China animation and game industry exchange event.

The event, under the theme “Drawing IP with Wisdom, Building a Shared Future—Global Innovation Cooperation on Korea-China Animation IP through AIGC,” is co-hosted by the Shanghai Animation Industry Association, the Korea Creative Content Agency, and the Korea Animation Industry Association.
The event consists of three programs: a Korea-China animation and game cultural industry forum, screenings of animation works from the “Chinese School,” and a special exhibition hall for Chinese cultural content.
The Korea-China Animation and Game Cultural Industry Forum, scheduled for the afternoon of September 16, will bring together representatives from content companies, technology institutions, and investment and financial sectors in both countries.
The forum will discuss the application of AI-generated content (AIGC) to the animation industry, digital asset management for IP, reciprocal Korea-China IP licensing, AI copyright and regulatory compliance, and the establishment of joint laboratories.
A key agenda item will be cooperation between Korean and Chinese companies to apply generative AI and digital technologies to content production and commercialize IP globally.
AIGC refers to technology that uses artificial intelligence to generate new content, including text, images, video, and music. In the recent ACG industry, which encompasses animation, comics, and games, AIGC is being used for key-frame artwork production, animation automation, and real-time rendering, rapidly changing production processes and cost structures.
The conversion of IP into digital assets is also a major topic. As digital derivative products based on animation IP, virtual character operations, and overseas licensing businesses emerge as new sources of revenue, the ability to systematically manage IP and expand it into various forms of content is becoming a decisive factor in industry competitiveness.

A special exhibition hall for Chinese cultural content has also been established at the BCWW venue. It will showcase China’s original animation IP, AIGC-based cultural content technologies, and derivative products that reflect the distinctive features of traditional Chinese culture.
Business consultations and networking sessions will also take place. Chinese companies are expected to expand their connections with Korea’s content distribution, investment, and derivative-product markets, while Korean companies will be able to learn about China’s AIGC technologies and trends in original IP.
A screening program introducing Chinese animation to the Korean industry will also be held. It will present works such as “Chinese Strange Tales,” which combines traditional Chinese aesthetics with modern animation techniques, while exploring opportunities for distribution and commercialization in Korea.

The visit to Korea is an extension of Korea-China content industry exchanges that have continued since 2024. The Shanghai Animation Industry Association and the Korea Animation Industry Association launched a talent development program in 2024 and held an industry exchange event during the Asia Content & Entertainment Fair (ACE FAIR) in Gwangju in September of the same year.
The Korea Creative Content Agency and the Korea Animation Industry Association subsequently promoted visits by Korean content companies to Shanghai and exchanges with local companies. At last year’s Yangtze River Delta Animation Industry Summit Forum, the “Korea-China Animation and Game Industry Cooperation Joint Development Project” was launched, laying the foundation for cooperation in talent, technology, and IP.
Following visits by Korean companies to China, the arrival of a Chinese business delegation in Korea is expanding exchanges between the two countries’ animation and game industries into two-way cooperation based on reciprocal visits and market entry.
Yan Chongguang, vice chairman of the Shanghai Animation Industry Association, said the event aims to address the limited distribution networks and information asymmetry that small and midsize content companies face when expanding overseas, while broadening reciprocal IP licensing, co-production, and the industrial application of AIGC technology.
The two sides plan to establish joint laboratories, an IP resource database, and a talent-exchange system, developing one-off exhibitions and exchanges into long-term industrial cooperation. Alongside the entry of Chinese IP into Korea, they also intend to connect Korean IP and technologies with the Chinese market and build a mutually complementary cooperation structure for the content industries of both countries.
[email protected] Shin Jin-a Reporter