"Experience Trail Running in the City Ahead of Time"—Lotte Department Store Opens 'SEOUL100K' Pop-Up

[Financial News] Lotte Department Store is opening an experiential trail-running pop-up store for the fall running season.
According to industry sources on the 15th, Lotte Department Store will operate the exclusive '2026 SEOUL 100K X Adidas' pop-up at the Atrium on the first floor of Lotte World Mall in Songpa District, Seoul, from the 16th through the 21st. The pop-up was organized to showcase Adidas running products and content in one place ahead of SEOUL100K, a trail-running event connecting Seoul's natural landscapes with its urban areas.
SEOUL100K is an international ultra trail-running event linking Seoul's mountains, rivers and urban areas. This year's event will be held around Gwanghwamun Square on the 19th and 20th, with about 2,700 runners from South Korea and abroad competing in three categories: 100 km, 50 km and 20 km.
Based on Adidas' 'Road To Trail' concept, the pop-up store is themed around running and trails. It will feature about 115 Adidas running products, including shoes, apparel and gear specialized for trail running and performance running.
The store will also offer experiential events for visitors. Customers who purchase products at the pop-up will receive a customization printing service that allows them to add a phrase or design of their choice.
Park Ok-woo, head of sports at Lotte Department Store, said, "We have created an opportunity for customers to experience the excitement of running in advance at Jamsil Lotte World Mall." He added, "We will continue collaborating with various sports brands to present differentiated content available only at our department stores."
[email protected] Jang Yu-ha Reporter