NS Shopping to Operate Homeplus Express Pop-Up at NS Food Festa

[Financial News] NS Shopping will operate a brand pop-up store with Homeplus Express at NS Food Festa 2026 Iksan.
According to industry sources on the 15th, NS Shopping will set up a pop-up store during the event, which will be held on the 16th and 17th of next month at Harim First Kitchen in Iksan, North Jeolla Province. The store will showcase Homeplus Express’s fresh-food products and brand competitiveness.
A booth will be installed at the venue to sell key products, primarily fresh food. An experiential program will also allow visitors to see and taste the products firsthand. The event will also promote Homeplus Express’s brand direction as “a neighborhood grocery store that connects producers and customers more closely than anyone else.”
The pop-up store was planned to introduce customers to the growth vision and operating direction of Homeplus Express, which has made a new start as part of Harim Group.
Jo Hang-mok, CEO of NS Shopping, said, “This pop-up store is a meaningful opportunity to introduce Homeplus Express directly to customers visiting NS Food Festa, as it has joined us as part of Harim Group. We will prepare the event so that customers can experience the value and growth potential of Homeplus Express, which connects producers and customers more closely than anyone else, by engaging with the brand, tasting its products, and enjoying the experience.”
[email protected] Kim Hyun-ji Reporter