Kyeryong Construction Holds ‘Brand Day’ with Daejeon Hana Citizen Football Club, Drawing About 400 Employees and Family Members

[Financial News] Kyeryong Construction held a ‘Brand Day’ event with Daejeon Hana Citizen Football Club, allowing employees, their families and local residents to enjoy sports culture together.
According to Kyeryong Construction on the 14th, the Brand Day event was held at Daejeon World Cup Stadium on the 12th under the theme “K-VIBE, Our Own Vibe.” About 400 Kyeryong Construction employees and family members attended and watched a Daejeon Hana Citizen Football Club match.
During the match, 32 children of Kyeryong Construction employees entered the stadium alongside players from Daejeon Hana Citizen Football Club as “escort kids.”
A Brand Day booth was also set up in the stadium’s south plaza. Participants received a “cheering package” containing a drawstring cheering bag, suede towel, ticket holder, stickers and pin buttons.
Hands-on programs were also offered for families and local residents. Activities included making keycap key rings, a football challenge, a heading challenge, RC heavy-equipment racing and face painting.
The keycap key ring program used designs created in collaboration with Kyeryong Construction’s mascot characters, “Kryongi” and “Niju,” and Daejeon Hana Citizen Football Club. Participants could choose their preferred keycap design and make a 3-ku key ring.
Visitors could also experience sports firsthand through football activities such as the “Football Challenge” and “Heading Challenge.” Participants received collectible sticker seals featuring Kyeryong Construction characters.
A Kyeryong Construction official said, “This Brand Day was organized so that employees and their families, as well as local residents, could participate together and share a fun brand experience unique to Kyeryong Construction. We will continue to communicate and engage naturally with the local community by offering diverse content and programs that convey Kyeryong Construction’s brand value in a more approachable way.”

[email protected] Choi A-young Reporter