Amorepacific Corporation to Grow Dermocosmetics Business to KRW 1 Trillion by 2030

[Financial News] Amorepacific Corporation is accelerating efforts to achieve its goal of KRW 15 trillion in revenue by 2035 by developing global brands centered on dermocosmetics and hair care.
According to Amorepacific Corporation on the 14th, the 2026 Investor Day was held at its headquarters in Yongsan District, Seoul, on the 11th. The company presented global growth strategies for AESTURA, ILLIYOON, and IOPE, as well as hair-care brands including Ryo and Mise en scène. It also set a target of achieving 10% revenue growth and an operating profit margin of at least 11% over the one-year period from the second half of this year through the first half of next year.
Lim Un-seop, head of the Dermocosmetics Unit and executive vice president, set a goal of generating KRW 1 trillion in revenue from dermocosmetics brands between the second half of 2029 and the first half of 2030 by significantly expanding the global businesses of AESTURA and ILLIYOON. AESTURA, which has grown into Korea’s leading derma brand, entered 36 countries over the past three years, driving global revenue to more than four times the previous year’s level last year. The company plans to enter nine additional countries by the first half of next year and expand the global reach of its flagship product, Atobarrier365. ILLIYOON’s ILLIYOON Ceramide Ato Concentrate Cream ranked fifth in Amazon’s facial moisturizer category in the United States. Building on that achievement, the brand plans to raise awareness through social media.
Functional skin-care brand IOPE will be developed into a brand generating KRW 500 billion in revenue by 2035. After entering Sephora in the United States in the first half of this year, it will enter the European market in the first half of next year. Kim Jong-ha, head of the Active Beauty Unit and executive vice president, highlighted expertise linked to research on dermatological procedures and competitiveness based on highly effective ingredients as the brand’s core capabilities.
The hair-care division will also be developed as a next-generation global growth engine. Noh Byeong-gwon, head of the Hair & Beauty Unit and executive vice president, set a goal of achieving KRW 1 trillion in hair-care revenue and a global revenue share of at least 60% between the second half of 2029 and the first half of 2030. Based on a brand portfolio including Ryo, Mise en scène, LABO H, LONGTAKE, AYUNCHE, and AMOS PROFESSIONAL, the company will develop flagship products in major markets such as the United States, China, Japan, and Brazil. Mise en scène’s flagship product, Perfect Serum, has achieved results including ranking first in Amazon’s hair-styling oil category in the United States.
Amorepacific Corporation is focusing on strengthening digital capabilities as part of its core brand growth strategy. It plans to expand customer touchpoints across major digital channels, including social media and e-commerce, while segmenting marketing by market and channel. Kim Young-ho, head of the Management Strategy Division and senior vice president, emphasized a multi-brand strategy that spreads successful models from flagship brands globally and develops growth brands.
Last year, marking its 80th anniversary, Amorepacific Corporation presented its New Beauty vision and mid- to long-term goals, including achieving KRW 15 trillion in revenue by 2035 and becoming a leading global beauty and wellness company.
Amorepacific Corporation CEO Kim Seung-hwan said, "Over the past several years, Amorepacific Corporation has built the capabilities to identify and expand growth brands globally by strengthening brand competitiveness, reorganizing its business portfolio, diversifying its global markets, and innovating its channels. We will create sustainable growth by strengthening our core competitiveness, including brand value, technological capabilities, and quality, while responding nimbly to changes in customers and markets."
[email protected] Kang Myeong-yeon Reporter