"I’m Showing My Workplace to My Family"... GS Retail Expands Family-Oriented Corporate Culture

[Financial News] GS Retail is expanding its corporate-culture programs by inviting employees’ family members to company and internal events. The initiative is designed to help families experience the workplace and corporate culture firsthand, thereby strengthening employees’ sense of belonging and pride.
According to industry sources on the 14th, GS Retail invited 2,000 employees and family members to an FC Seoul home match on the 5th for the “GS Retail Brand Day.” The event was first launched last year, making this year’s event the second edition.
In addition to watching the match, participants took part in activities such as a cannon shot, face painting and soccer bingo. Some families selected through a raffle were also offered programs including a stadium tour, high-fives, escort kids and a ceremonial kickoff.
“Our Family GS,” a program that introduces employees’ workplaces to their families, has also been held monthly since July. On the 11th, GS Retail invited employees’ spouses and children to GS Tower in Yeoksam-dong, Seoul, where they toured the office spaces, company cafeteria, café and convenience store. Participating families also received “GS honorary employee IDs.”
GS Retail plans to continue its family-oriented corporate-culture programs through the annual “Brand Day” and the monthly “Our Family GS” initiative.
Lee Yoon-ho, head of GS Retail’s People Support Team, said, "We expect employees’ natural introduction of their company and workplace to their families, along with experiencing the company together, to serve as an opportunity to enhance their pride. We will continue developing diverse corporate-culture programs that employees and their families can relate to and enjoy together as part of our environmental, social and governance (ESG) management."

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