Golden Blue to Foster 30 Short-Form Creators; Fourth Cohort of “Saepalan Nyeoseokdeul” Holds Launch Ceremony

[Financial News] Golden Blue is selecting 30 creators specializing in short-form content as it seeks to expand its digital engagement with younger consumers.
Golden Blue announced on the 14th that it held the launch ceremony for the fourth cohort of its “Saepalan Nyeoseokdeul” short-form creator development project in Gangnam-gu, Seoul, on the 8th.
The Saepalan Nyeoseokdeul project was designed to foster professional creators who can reinterpret and communicate liquor culture in the rapidly growing short-form content market.
The selected participants will receive professional training in everything from content planning and production to editing. During the project, they will create content that presents Golden Blue’s brand values and identity from their own perspectives.
The launch ceremony for the fourth cohort was held in a party format to encourage open communication and networking among the creators. The event also included a presentation on Golden Blue’s brand philosophy and vision, as well as a practical lecture on planning short-form content.
The 30 fourth-cohort creators, selected after fierce competition, will begin carrying out their missions in earnest with the launch ceremony.
Beyond simply supporting their activities, Golden Blue will provide customized coaching and feedback covering everything from diagnosing participants’ accounts and developing ideas for proposals to editing videos.
Outstanding participants will also receive prizes and rewards worth a total of 5 million won, based on an evaluation of objective performance indicators. After the project ends, Golden Blue plans to operate an integrated community involving participants from all previous cohorts.
[email protected] Reporter Kwon Byeong-seok Reporter