Communicating with the MZ Generation Through Short-Form Content: Golden Blue Launches Fourth Cohort of “Saepalan Nyeoseokdeul”

[Financial News] Golden Blue announced on the 14th that it had held the launch ceremony for the fourth cohort of its short-form creator development project “Saepalan Nyeoseokdeul” in Gangnam-gu, Seoul.
The Saepalan Nyeoseokdeul project was designed to develop professional creators who can reinterpret and communicate alcohol culture in new ways amid the rapidly growing short-form content market. It is regarded as a successful example of two-way communication between a company and consumers through short-form content.
The 30 selected creators will receive professional training covering everything from planning and producing to editing short-form content. During the project, they will complete various missions and create content that interprets Golden Blue’s brand values and identity from diverse perspectives.
Beyond simply supporting their activities, Golden Blue plans to provide tailored coaching and feedback covering everything from diagnosing each participant’s account to developing ideas for proposals and editing videos.
Park So-young, CEO of Golden Blue, said, "We will continue to do our best to actively communicate with the younger generation, which is familiar with the digital environment, and lead new trends in the alcohol market."
 
[email protected] Kim Seo-yeon Reporter