Kolon FnC’s G/FORE Accelerates Expansion in China and Japan

[Financial News] G/FORE, the golfwear brand operated by Kolon Industries’ FnC division, is accelerating its expansion into Asian markets, particularly China and Japan.
According to Kolon FnC on the 14th, G/FORE operates two stores in Japan and six in China. Kolon FnC entered these markets after signing local licensing agreements in 2024, beginning its expansion in the first half of last year.
The Shanghai Hongqiao International Airport store, which opened on the 26th of last month, received a positive response by exceeding its sales target by more than 20% within two weeks of opening. At the Chengdu International Finance Square (IFS) store, customers purchasing golfwear as everyday clothing account for more than 30%, further broadening the brand’s customer base.
G/FORE plans to open stores in luxury shopping malls in key Chinese regions, including Chongqing and Sanya, by the end of the year. In Beijing, where it already operates a store, the brand will open an additional pop-up store next month to strengthen the customer experience. In Japan, it operates three pop-up stores in areas including the Kansai region and Nagoya.
A G/FORE representative said, "We are seeing demand for a luxury lifestyle among customers who want to enjoy G/FORE not only on the golf course but also in their everyday lives." The representative added, "Through region-specific strategies, we will establish G/FORE as a leading luxury lifestyle brand in Asia."
[email protected] Kang Myung-yeon Reporter