"Timeless Clothing": Bean Pole Launches Campaign

[Financial News] Bean Pole, the casual brand of Samsung C&T Fashion Group, is running a campaign highlighting its brand philosophy for the 2026 fall/winter (FW) season.
According to Samsung C&T Fashion Group on the 14th, Bean Pole planned this season’s campaign under the theme “Into your essentials.” Actors Kim Seonho and Jeon So-young’s journeys as they pursue acting are featured in the campaign. Guided by the philosophy of Essentialism, Bean Pole proposes classic clothing imbued with the sensibility of Seoul.
The campaign showcases clothing that expresses “Seoul Classic,” including timeless items such as Harrington jackets, wool jackets and trench coats, as well as Oxford shirts, argyle and Fair Isle knitwear, and denim and chino pants.
Bean Pole is also strengthening its essential product line, including the Better Days cardigan and Soft Touch shirt, which are suitable for everyday wear.
Won Eun-kyung, executive vice president and head of Samsung C&T Fashion Group’s Bean Pole business division, said, "We planned this campaign to convey the essence of our long-established brand to customers with sincerity. We will continue to present classic wear unique to Bean Pole."
[email protected] Kang Myeong-yeon Reporter