LG Electronics Selected as Official 'TV & Home Appliance Partner' for U.S. Emmy Awards for Two Consecutive Years

[Financial News] LG Electronics has been selected as the official TV and home appliance partner for the Emmy Awards, the most prestigious broadcasting awards ceremony in the United States. LG Electronics plans to set up an 'LG SIGNATURE Influencer Lounge' near the awards ceremony to display premium TV products such as LG OLED evo AI, as well as the 'LG SIGNATURE Refrigerator' and 'LG SIGNATURE Styler'.
LG Electronics announced on the 13th that it has been selected as the official TV and home appliance partner for the 78th Emmy Awards, which will be held at the Peacock Theater in Los Angeles, USA, on the 14th (local time).
As an official partner of the Emmy Awards for two consecutive years, LG Electronics plans to promote its premium technology and design to U.S. customers and content industry professionals by conducting various activities such as product experiences and on-site content production in conjunction with the awards ceremony.
In addition, behind-the-scenes content will be produced featuring the vivid moments of awards ceremony attendees, including actors and creators who visited the LG SIGNATURE Influencer Lounge, alongside premium products.
In addition, LG Electronics is setting up dedicated banners on its proprietary smart TV platform 'webOS' and ad-based free streaming service 'LG Channels' to allow U.S. customers to enjoy Emmy Award-related content more conveniently. Customers using LG Electronics smart TVs can find past Emmy Award winners and this year's nominees, such as 'SNL Vault', 'The Walking Dead Universe', 'Law & Order', 'The Price Is Right', and 'Family Feud', all in one place.
LG Electronics is establishing itself as the epitome of premium TVs in the global market with its outstanding picture quality and immersive experience.
In particular, the 2026 LG OLED evo AI is highly regarded by Hollywood film and broadcast content creators as a TV that faithfully realizes production intent, based on perfect black and accurate color reproduction. Previously, in 2021, it received an Emmy Award for Technology and Engineering for its OLED TV. This award is given to technology entities that have made innovative contributions to broadcast technology and viewing environments, and the LG OLED TV received high marks for its color reproduction and expressive capabilities.
Maury McIntyre, President and CEO of the Academy of Television Arts & Sciences, said, "We are pleased to expand our collaboration with LG Electronics for the 78th Emmy Awards season," adding, "LG Electronics' entertainment technology and LG SIGNATURE appliances demonstrate the values of innovation and artistry that the Emmys celebrate."
"We are proud to continue our partnership with the Academy of Television Arts & Sciences for the 78th Emmy Awards season," said Kwack Do-yeong, Executive Vice President and Head of LG Electronics North America. "We will continue to provide customers around the world with sophisticated spatial experiences in their daily lives through OLED TV technology and LG SIGNATURE."

[email protected] Park So-hyun Reporter