LG Electronics Launches Premium 100-Inch 'MRGB evo AI TV' in Indonesia

【JAKARTA, Indonesia—Correspondent Aulia Maulida Hamdani】LG Electronics has launched its new premium LCD TV, 'MRGB evo AI,' in Indonesia, which it views as a next-generation display market. The company aims to expand its premium business beyond organic light-emitting diode (OLED) products.
According to local media on the 11th, LG Electronics unveiled the new 'MRGB evo AI' on the 10th at the LG Electronics Indonesia R&D Center in Cibitung, Indonesia. At the product launch event, Jay Jang, director of marketing and external relations at LG Electronics Indonesia, said, "LG Electronics has ranked No. 1 globally in the OLED TV market for 14 consecutive years." He added, "We will expand our leadership in the premium TV market through new technologies such as MRGB."
The MRGB evo AI unveiled this time is a premium LCD TV that uses Mini RGB and Micro RGB technologies. The flagship MRGB96 features a 100-inch 4K UHD screen, brightness of up to 4,000 nits, and more than 2,000 local dimming zones for precise contrast expression. The MRGB86 Mini RGB model, available in sizes ranging from 65 to 86 inches, was also launched. Prices range from 20 million to 50 million rupiah, approximately 1.6 million to 4 million won. The 100-inch MRGB96 starts at 200 million rupiah, approximately 15.7 million won.
Local talent from LG Electronics Indonesia's R&D entity also participated in developing the technology for the new product. According to LG Electronics, its Indonesia R&D team has played an important role in LG's global innovation system over the past four years, demonstrating the country's local R&D capabilities.
Ha Sang-cheol, head of LG Electronics Indonesia, said, "It is meaningful that local talent is contributing to the global innovation system." He added, "We are pleased to be able to introduce MRGB technology in Indonesia."
With the launch of MRGB evo AI, LG Electronics plans to use Indonesia not merely as a TV sales market but as a hub connecting global R&D and innovation. The company intends to expand the premium TV leadership it has built around OLED into next-generation display products such as MRGB and strengthen its focus on the local premium market.
[email protected] Correspondent Aulia Maulida Hamdani Reporter