Education Companies Invest in Refining Their Services

[Financial News] Korean education companies are collectively entering a competition to develop hyper-personalized and advanced services that go beyond simple “customized learning” by precisely diagnosing and managing learners’ levels and preferences. The strategy is seen as an effort to maximize customer satisfaction and differentiate services amid a declining school-age population.
According to the education industry on the 11th, major education companies are successively introducing new advanced products that either overhaul existing programs or comprehensively address the individual characteristics and learning gaps of each student.
The most notable change is the “segmentation by demand” of existing core services. VISANG Education has completely revamped its smart-learning brand OnlyOne and begun targeting elementary and middle school students with separate learning formats. For elementary school students, OnlyOne Live helps build study habits through live classes conducted online in an academy-style format at a set time every evening. For middle school students, OnlyOne Lesson combines textbooks, lectures, and artificial intelligence (AI) coaching to provide one-on-one tutoring-style support.
Competition over “hyper-personalized diagnosis” is also intensifying in reading education. Woongjin ThinkBig introduced KRS (Korea Reading System), a reading program targeting preschool and elementary school students. It assesses children’s reading ability, temperament, and preferences, divides them into 12 levels from Level 1 to Level 12, and provides reading coaching and personalized book recommendations tailored to eight temperament types, including “intuitive action-taker” and “diligent collector.”
Kyowon’s Red Pen also launched My Thinking Lab, a home-visit reading management product, earlier this month. It combines a 10-level curriculum, My Thinking Book, based on each individual’s reading level rather than age, with weekly teacher visits through My Thinking Home. The company also plans to introduce a dedicated integrated app in the first half of next year that will accumulate reading data and recommend personalized courses.
Traditional home-visit learning services are also evolving by emphasizing advanced care. Yoons English, an English education specialist, launched Perfect Care, a new product under its home-visit learning brand Yoon’s English School (YES), with significantly expanded teacher management. In addition to the first-period class focused on basic progress, the program adds a second advanced class that diagnoses students’ weak areas among speaking, listening, reading, writing, and vocabulary and provides intensive instruction. The days for the second-period class can also be flexibly separated according to the learner’s daily routine.
An education-industry official said, "Because each learner has different achievement levels, areas of deficiency, and personal characteristics, the core competitive advantage of a service lies in how precisely it can identify and address them." The official predicted, "Competition among advanced services offering one-on-one hyper-personalized management, beyond simple customization, will become even fiercer."

[email protected] Man-gi Kim Reporter