Adding a Modern Touch to Tradition: KTO Unveils 25 K-Goods of the Year

The Korea Tourism Organization (KTO) announced that it will unveil 25 winning entries from the 2026 Korea Tourism Contest (souvenir category) for the first time at The Hyundai Seoul in Yeongdeungpo District, Seoul, from the 11th to the 20th.
Held under the theme "Korea Select 25," the event will exhibit and sell 25 works, including this year's Presidential Award winner, "Baudeogi's Brilliant Stage Unfolds on the Table."
The Presidential Award-winning work is bangjja yugi tableware inspired by Baudeogi fans, a representative cultural heritage of Anseong.
The winning works will be displayed in the central area on the fifth floor of The Hyundai Seoul and will be available for regular sale in a shop-in-shop format at The Hyundai Souvenir.
Beginning with its partnership with Hyundai Department Store, KTO plans to expand sales channels through supporting organizations such as Lotte Duty Free and the Cultural Foundation of National Museum of Korea. It will also support entry into overseas online platforms, including Amazon.
[email protected] Jeong Sun-min Reporter