29CM Opens 'Yigu Home Seoul Forest'

[Financial News] MUSINSA-operated 29CM is expanding its offline presence in Seongsu-dong by opening the lifestyle select shop 'Yigu Home Seoul Forest.'
According to MUSINSA on the 11th, Yigu Home Seoul Forest is the fifth Yigu Home store launched by 29CM. The store occupies an approximately 100-pyeong (330-square-meter) standalone building with four floors. Its selection of household goods has been expanded to reflect demand from office workers, residents and other local customers.
29CM is holding participatory events and other activities to celebrate the opening of Yigu Home Seoul Forest.
A 29CM representative said, "Reflecting the characteristics of the Seoul Forest commercial district, we will strengthen our product selection so visitors can discover new brands and products suited to their tastes each time they visit, creating an offline experience that leads to repeat visits and purchases."
[email protected] Kang Myeong-yeon Reporter