Nongshim’s Shin Ramyun Video Featuring aespa Surpasses 100 Million Views in Two Weeks

[Financial News] Nongshim announced on the 10th that its second global Shin Ramyun advertising video featuring global ambassador aespa surpassed 100 million YouTube views within two weeks of its release late last month. This was about twice as fast as the first campaign.
The first global Shin Ramyun × aespa advertisement, released last year, reached 100 million views about a month after its release.
The main video for the second campaign begins with aespa saying, "Spiciness is happiness for us." The members then showcase their daily lives with Shin Ramyun in an omnibus format comprising four episodes: cooking, shopping, travel and quizzes.
The video has also drawn a range of reactions to the combination of aespa and Shin Ramyun, the members’ natural mukbang moments and its production tailored to global consumers.
A Nongshim representative said, "Following the first campaign, the second campaign has also reached 100 million views at a rapid pace. We will continue delivering Shin Ramyun’s unique ‘spicy happiness’ in the daily lives of consumers around the world."


[email protected] Kim Seo-yeon Reporter