Housing Market Where Only Prime Complexes Remain... Success or Failure Determined by 'Owner-Occupancy and Safety'

[Financial News] Recently, the housing market has shifted away from expectations of short-term capital gains and is showing signs of "separating the wheat from the chaff," focusing on prime complexes with solid end-user demand and clear future value.
According to industry sources on the 10th, while demand was previously concentrated solely on new presales, the market atmosphere is changing as uncertainty persists. Buyers are carefully scrutinizing prime locations with proven transportation and lifestyle infrastructure, as well as construction quality, and are turning to complexes with sufficient potential for future value appreciation. Amid this trend, safety is becoming increasingly important as a practical investment safeguard that protects asset value even during market corrections, supported by excellent liquidity.
In fact, according to actual transaction data from the Ministry of Land, Infrastructure and Transport, an 84.99-square-meter unit at Sangdo Station Lotte Castle Park El in Sangdo-dong, Dongjak District, Seoul, traded for 2.19 billion won in July this year, recording a premium of several hundred million won in just one year. A 59.94-square-meter unit at Hoban Summit Mokdong in Sinjeong-dong, Yangcheon District, also sold for 1.515 billion won in August this year, showing a steep upward trend. Both complexes have demonstrated strong asset-protection capabilities, with excellent access to business districts near subway stations and abundant lifestyle infrastructure.
Industry experts analyze that the preference for safe assets centered on prime complexes with strong price resilience and high liquidity, even during market downturns or corrections, will become a key criterion determining the success or failure of the housing market going forward.
Meanwhile, major complexes with proven locations and strong asset-protection capabilities are successively entering the presale market, attracting the attention of prospective buyers. Xi S&D is currently selling Chungjeongno Station Xi Rene in Jungnim-dong, Jung-gu, Seoul, directly connected to Chungjeongno Station on subway Lines 2 and 5. Residents can reach major business districts such as the Seoul City Hall area, Gwanghwamun, and Yeouido within 10 minutes, while the future opening of the Seoul Station Metropolitan Area Rapid Transit Line A (GTX-A) is also expected to provide an additional benefit.
HDC Hyundai Development Company plans to launch presales in September for Cheonan IPARK City Complexes 3 and 4, comprising a total of 1,714 units in the area around Seongseong Lake Park in Budae-dong, Cheonan, South Chungcheong Province. The complex is located near the planned Buseong Station on Line 1 and offers excellent proximity between workplaces and homes, with major corporate industrial complexes nearby. Hyundai Engineering and Construction is also launching presales this month for Hillstate Godeok Eliist in the Godeok Internationalization District of Pyeongtaek, Gyeonggi Province. It is close to Seojeongni Station on Line 1 and PyeongtaekJije Station on the SRT, offering convenient transportation and a pleasant residential environment.
The consortium of HDC Hyundai Development Company, Hyundai Engineering and Construction, and POSCO E&C is currently selling City Ociel Complex 9 Ocean Parkview, a large-scale complex with 1,949 units in Hakik-dong, Michuhol-gu, Incheon Metropolitan City. It offers excellent future value, being adjacent to planned sites for elementary, middle, and high schools, a large-scale Grant Park, and the planned site for Hagik Station on the Suin-Bundang Line.

[email protected] Jeon Min-kyung Reporter