Lotte Giants Virtual Styling Shop Featuring AI and 3D Opens

[Financial News] Caliverse, a subsidiary of LOTTE INNOVATE, has launched the Lotte Giants Virtual Styling Shop as a fandom-focused immersive commerce service targeting baseball fans. It is LOTTE’s third immersive commerce service, following LOTTE ON’s AI Styling Shop and Lotte Hi-Mart’s PLUX Virtual Store.
According to LOTTE INNOVATE on the 10th, the Lotte Giants Virtual Styling Shop uses AI-based virtual models and digital twin technology to allow fans to try on and experience baseball-stadium merchandise before purchasing it. The service reflects growing demand from customers, as jerseys, caps, cheering goods and other merchandise have become more than simple souvenirs in the baseball fandom; they are now a way to express personal tastes and fan culture. As more consumers purchase clothing and merchandise that can be used not only at the stadium but also in everyday life, demand is also growing for an intuitive way to check styling options and see how products can be used in practice before making a purchase.
The service consists of an AI Styling Shop and a digital twin-based Immersive Store. The AI Styling Shop offers 33 types of merchandise, including clothing and accessories used at actual baseball stadiums. Visitors can mix and match all displayed products for virtual try-ons, and those who wish to purchase an item can go directly to its LOTTE ON sales page, completing the process conveniently from browsing to purchase.
The Immersive Store consists of two spaces: a professional uniform section and a Giants flagship store section featuring various accessories. Selecting a product displayed in the virtual space opens its details page and provides a link to the purchase page. Users can also move their screens using a smartphone gyroscope to freely change their viewpoint, while category-based shortcuts allow them to quickly navigate to their desired location.
The Lotte Giants Virtual Styling Shop can be accessed through a Lotte Giants-related banner on LOTTE ON. Because it is available on both PC and mobile devices without requiring a separate application, fans can experience the virtual styling and Immersive Store content anytime and anywhere.
Building on its experience operating immersive commerce services spanning home appliances, fashion and sports, Caliverse plans to expand its customer touchpoints. It will further develop personalized product recommendations and styling features, seasonal content and virtual-space-based experiential content, with plans to expand its immersive commerce business into various fields, including living and entertainment.

[email protected] Yeon Ji-an Reporter