HANDSOME's RE/DONE to Hold American-Style Flea Market in Hannam-dong

[Financial News] RE/DONE, an American premium denim brand operated by fashion company HANDSOME, an affiliate of Hyundai Department Store Group, will hold a flea market capturing the atmosphere of the United States in Seoul's Hannam-dong.
According to HANDSOME on the 10th, RE/DONE will hold the RE/DONE Market from the 18th to the 20th at Walking with Friend, a cultural complex in Hannam-dong.
RE/DONE is a premium upcycled denim brand launched in Los Angeles, United States, in 2014. It became known for reinterpreting vintage denim from Levi's. After introducing RE/DONE to South Korea in 2024, HANDSOME now operates five stores, including locations at The Hyundai Seoul, Hyundai Department Store Apgujeong Main Branch, and Hyundai Department Store COEX Branch.
More than 20 sellers selected by HANDSOME and RE/DONE will participate in the event, spanning fashion, food and beverage (F&B), books, and lifestyle products. Participants include Hannam-dong bakery café Artisan Bakers, Yongsan specialty café Travertine Coffee Roasters, and premium laundry and cleaning-care brand Plain Pot.
RE/DONE will also participate in the flea market, presenting 20 vintage archive products sold one piece per season, as well as Korea-exclusive T-shirts featuring characters such as Devil and Snoopy. It will showcase around 40 items in total, including the 'High-Rise Wide Leg' and '70s Bootcut' styles.
Kim Jae Seon, head of HANDSOME's Marketing Team 2, said, "RE/DONE is expanding its cultural experience as a brand by holding flea markets with local merchants in Los Angeles as well. We will continue to present diverse content that allows customers to effectively experience the identity of international fashion brands."
[email protected] Kang Myeong-yeon Reporter