APR to Hold Medicube Relay Pop-Ups in the United States and Europe

[Financial News] APR is strengthening its push into global markets by opening Medicube pop-up stores in major cities across the United States and Europe.
According to APR on the 10th, it will operate a Medicube pop-up in New York from that day through the 12th. It will then open pop-ups sequentially in Los Angeles from September 25 to 27, London from October 9 to 11, and Paris from October 23 to 25.
APR organized the events to capitalize on rapidly growing local demand. North American sales reached KRW 647.8 billion in the first half of this year, up 264% from the same period last year, while European sales rose 380% to KRW 228.9 billion.
The pop-ups, themed "Medicube Wellness Club X2," will offer self-care and wellness experiences centered on the new beauty device Booster Pro X2, which was recently launched in the United States and Europe.
At the venues, customers can receive recommendations for the most suitable Booster Pro X2 mode and try it alongside Medicube cosmetics. APR plans to promote self-care routines using beauty devices in major global markets.
An APR official said, "This pop-up is an opportunity to showcase Medicube's products and brand experience directly in major cities across the United States and Europe." The official added, "We will continue to expand our customer touchpoints so that consumers worldwide can experience wellness in their daily lives."
[email protected] Kang Myeong-yeon Reporter