Sunday, October 25, 2026

Shinsegae Family Member Annie Says, "2.8 Trillion Won Wouldn't Be Such a Bad Ending"—What Did She Say During YouTuber Shuka's Lecture?

Input
2026-09-10 05:40:00
Updated
2026-09-10 05:40:00
Photo: Screenshot from YouTuber Shuka's video

[Financial News] Annie (real name Moon Seo-yoon), a member of the group ALLDAY PROJECT, drew attention during financial YouTuber Shuka's personal-finance lecture for barely speaking. Annie is the granddaughter of Lee Myung-hee, chairwoman emerita of Shinsegae Group, and the eldest daughter of Chairwoman Chung Yoo-kyung.
Content released on ALLDAY PROJECT's official YouTube channel on the 7th featured Shuka, who has 3.7 million subscribers. Shuka gave the members a lecture on asset management.
At the event, the other members discussed their own approaches to personal finance, including stock investing, gold, and collecting Pokémon cards. Annie did not say much during the discussion.
When a Powerball jackpot story came up, Annie also joined the conversation. After member Woochan asked, "Don't many big-lottery winners live extravagantly and eventually meet a tragic end?" in reference to a prize worth 2.8 trillion won, the previously quiet Annie replied, "With 2.8 trillion won, I don't think the ending would be so bad."
Shuka agreed with Annie. He said, "That's right. With 2.8 trillion won, even calculating only 3% annual interest, you'd receive about 7 billion won a month, so the balance wouldn't decrease much no matter how recklessly you spent it."
Later, Annie won 4,000 won in an instant-lottery experience.
Various reactions followed online after the video was released. Users left comments such as, "They're teaching a third-generation chaebol heir about personal finance—how could you not watch this?" and "Annie's very presence in this class is hilarious."
Meanwhile, Annie debuted in the music industry as a member of ALLDAY PROJECT in June last year. This year, she completed her studies in art history and visual arts at Columbia University. Even before her debut, she attracted industry attention because she is the granddaughter of Lee Myung-hee, chairwoman emerita of Shinsegae Group, and the eldest daughter of Chairwoman Chung Yoo-kyung.
[email protected] Han Seung-gon Reporter