"Targeting the Tastes of Consumers in Their 20s and 30s"—Lotte Department Store's SISIHOSI Opens Its Seventh Store at World Mall

[Financial News] SISIHOSI, the lifestyle concept store operated by Lotte Department Store, has opened its seventh location at Lotte World Mall in Jamsil.
According to industry sources on the 9th, SISIHOSI opened a new store spanning approximately 30 pyeong on the first basement level of Lotte World Mall in Jamsil. The concept store offers a wide range of products covering home, food, beauty, accessories and fashion in one place. Consumers in their 20s and 30s account for approximately 45% of its total sales.
SISIHOSI opened its first store at Lotte Department Store's Gimpo Airport store in 2020 and has since expanded to the Pyeongchon store, Dongtan store, Time Villas Suwon and Nowon store. With the opening of the Jamsil location, it now operates seven stores in total. It also plans to renovate its Busan Main Store location in October.
The Jamsil store sells approximately 1,000 products from 110 brands, including WARMGREY TAIL and CRUNTIN. Through the 22nd, it will also operate a pop-up store featuring new collaborative products from Crow Canyon and Hello Kitty.
Choi Yun-seok, head of the content division at Lotte Department Store, said, "This World Mall location was designed to offer a new way to experience the brand—one that is younger and more vibrant than the existing SISIHOSI stores." He added, "We will continue to suggest small but new discoveries in everyday life through SISIHOSI's unique perspective and develop it into a lifestyle platform where customers can encounter new tastes and pleasures every time they visit a store."

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