Lotte Mart and Lotte Super Launch Oneuljoeun Nut Gift Set as Prices Rise

[Financial News] Lotte Mart and Lotte Super are introducing holiday gift sets under their private brand, Oneuljoeun. Targeting demand for value-for-money gifts amid high prices, the companies selected nuts as their first product.
According to industry sources on the ninth, Lotte Mart and Lotte Super will launch the Oneuljoeun Daily Nuts 80-Pack Gift Set for this Chuseok. Oneuljoeun is a master private brand introduced in 2023 and has so far focused on everyday grocery and non-food products.
Lotte Mart and Lotte Super selected nuts as their first holiday private-brand product because demand is concentrated on items priced in the 10,000- to 30,000-won range.
The companies secured price competitiveness through direct overseas sourcing. They streamlined distribution and manufacturing by entrusting the entire process—from sourcing raw ingredients and blending to small-pack packaging and finished-product production—to specialized overseas partners. In particular, they said they maintained the selling price in the 20,000-won range even as almond prices rose by more than 30% from the previous year.
Lotte Mart and Lotte Super plan to expand Oneuljoeun’s product lineup to cover holiday and seasonal demand, thereby strengthening the private brand’s competitiveness.
Oh Se-woong, head of the private-brand and import-export division at Lotte Mart and Lotte Super, said, "As this is the first holiday gift set bearing the Oneuljoeun name, we focused on combining product quality suitable for gifting with affordability." He added, "We will continue developing Oneuljoeun into a core competitive strength of Lotte Mart and Lotte Super that customers can trust and seek out."

[email protected] Kim Hyun-ji Reporter