Han Sung Motor Makes a Bold Move: "Drive a Mercedes-Benz for 6 Months and Resell for 95%"

[Financial News] A way has opened up to resell a new Mercedes-Benz, priced at nearly 100 million won, for up to 95% of the actual purchase price after driving it for six months. This strategy aims to open consumers' wallets in the imported car market, which has been stagnant due to high interest rates and a slump in domestic demand, by offering an exceptional option of "resale after experience" that goes beyond simple discounts. Attention is focused on whether the "Free Driving, Free Return" program, introduced by Han Sung Motor—the largest domestic import car partner—will bring about a change in the new car purchasing paradigm.
Han Sung Motor announced on the 9th the launch of "Free Driving, Free Return," a vehicle resale program that allows customers to sell their vehicles for up to 95% of the purchase price after driving them for a certain period. The program is designed to allow customers to personally drive and experience the vehicle for a set duration, after which they can decide for themselves whether to continue owning it based on their financial circumstances or changes in lifestyle. There are no mandatory resale conditions, and if the criteria are met, the vehicle can be disposed of through a partner buyer within a set depreciation rate.
The eligible vehicles are major popular 2026 Mercedes-Benz models, including the Mercedes-Benz E 200 AMG Line and Mercedes-Benz E 200 Exclusive, the GLC 300 4MATIC AMG Line+ Electric, and the Mercedes-Benz GLC 300 4MATIC AMG Line and Coupe. If conditions are met within the contract period, the resale price is guaranteed up to 95% of the actual purchase price for a 6-month contract and up to 90% for a 12-month contract. However, the vehicle must have been driven within 6,000 km after delivery for a 6-month contract and 12,000 km for a 12-month contract, and the final purchase price may fluctuate or be limited depending on the vehicle's condition.
Financial benefits designed to lower the barrier to entry for purchasing are also included. If you use Mercedes Benz Financial Services Korea, Limited's Safe Guarantee Installment Plan, an additional "Free Driving" benefit is provided, supporting monthly payments of 350,000 to 450,000 won for six months, depending on the vehicle model. This effectively minimizes the burden of initial monthly payments while enabling flexible asset management between selling and keeping the vehicle after six months.
Han Sung Motor, the first in the imported car industry to obtain KS certification for all service centers and the first foreign company to win the Presidential Award for National Quality Innovation, plans to stably operate this program based on the infrastructure built over 41 years of business history. "We designed this so that customers can experience the vehicles they want without pressure and decide whether to keep them later depending on their circumstances," said Marco Kim, CEO of Han Sung Motor. "We will continue to introduce differentiated services that can be practically experienced during the purchasing process."
[email protected] Kim Dong-ho Reporter