JAJU launches 'Easy Move,' underwear designed for unrestricted movement

[Financial News] Lifestyle brand 'JAJU' is targeting demand for exercise this autumn by introducing the 'Easy Move' series, bra-integrated underwear designed for freedom of movement and a comfortable fit.
According to Shinsegae Casa on the 9th, Easy Move features an integrated design that secures the bra inside the top, reducing the hassle of wearing a separate bra and top during exercise. Its highly elastic material fits snugly against the body, minimizing restrictions on movement.
With moisture-wicking and quick-drying functions, it can be worn comfortably even during sweaty activities, while its firm texture provides stable support for the body's contours.
The flagship product, the 'Easy Move Short-Sleeve Bra T-Shirt,' features a clean, basic short-sleeve T-shirt design for comfortable wear during various workouts. It is available in black, brown, and ivory.
The 'Easy Move Layered Bra Camisole' adopts a style that layers a camisole and T-shirt, adding a trendy touch to its active look. It is available in brown and black.
The 'Easy Move 5-Sleeve Bra T-Shirt' features a boat neckline at the front and a deep U-shaped neckline at the back, with different depths. It creates a sporty yet feminine look. The five-quarter sleeves naturally wrap around the arms, completing a comfortable and stable silhouette. It is available in brown and black.
"With the spread of the wellness trend and an increasing number of customers regularly enjoying various forms of exercise, such as running, Pilates, and working out, there is a growing trend of carefully considering comfort and mobility when choosing not only activewear but also underwear," a JAJU official said. "Through the Easy Move series, we hope customers can move naturally between exercise and everyday life while experiencing a more comfortable fit and greater freedom of movement."

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