11st Adds 'Value-Based Consumption' to Chuseok Gifts with 'SOVAC Market' Promotional Event

[Financial News] Ahead of Chuseok, 11st is launching an online promotional event featuring products from social enterprises and supporting their efforts to expand sales channels.
According to industry sources on the 9th, 11st is holding the 'SOVAC Market Online Promotional Event' with SK Group's social enterprise HAPPYNARAE through the 22nd, selling products from around 40 social enterprises.
The event was organized ahead of 'SOVAC 2026 with the 3rd Korea Social Value Festa,' which will take place on the 21st and 22nd. It is being held through 11st's 'SOVAC Market,' a specialized section for products from social enterprises.
SOVAC Market is the only specialized e-commerce section dedicated to products from social enterprises. Since opening in 2021, it has introduced products from social enterprises, cooperatives and village enterprises while supporting the expansion of their online sales channels.
Through the event, 11st is showcasing around 100 products embodying social values, including environmental protection, support for vulnerable groups and the return of benefits to local communities. Customers can receive 20% and 15% discount coupons, with savings of up to 20,000 won.
Gift sets have also been prepared ahead of Chuseok. The selection includes holiday ingredients, snacks and ready-to-eat meals.
Ko Gwang-il, head of 11st's Sales Group, said, "We have prepared a variety of products from social enterprises so that gifts expressing gratitude ahead of Chuseok can also embody social value." He added, "We will continue using SOVAC Market to promote high-quality products from social enterprises and expand opportunities for consumers to practice value-based consumption in their daily lives."
[email protected] Jang Yu-ha Reporter