CJ OliveNetworks Expands CJ ONE User Base Through 'Wonder Series'

[Financial News] CJ ONE, the lifestyle membership program operated by CJ OliveNetworks, secured more than 124,000 new members over approximately two months through its 'Wonder Series' promotion, the company said on the 9th. The promotion recorded 1.1 million unique visitors during the same period.
First launched in July, CJ ONE's 'Wonder Series' is a promotion designed to offer 'surprisingly excellent benefits,' as its name suggests. CJ ONE members can experience new benefits and content each time they visit the app.
On dates containing the number '1' each month—the 1st, 11th and 21st—CJ ONE sequentially runs 'Wonder Week,' which offers benefits that can be enjoyed immediately in daily life; 'Wonder Raffle,' which awards various prizes through a drawing; and 'Wonder Quiz,' which lets users solve quizzes to receive points and benefits from partner brands.
In particular, 'Wonder Week' campaigns held with Tous les Jours in July and Mega MGC Coffee in August drew significant attention, with total coupon downloads exceeding 340,000. The resulting influx of customers led to increased membership usage. In August, the number of members who earned or used points at CJ ONE partner outlets at least once rose 63% from the same period a year earlier.
Building on these results, CJ ONE will continue offering 'Wonder Series' benefits in September. The first September promotion, 'Wonder Week,' will be held with self-photo brand PHOTOISM from September 7 to 11.
During the campaign, CJ ONE members who access the app will receive PHOTOISM 50% discount coupons on a first-come, first-served basis. 'Wonder Raffle' and 'Wonder Quiz' will follow in sequence. Details, including prizes and partner-brand benefits, will be announced later through the CJ ONE app.
CJ OliveNetworks expects the campaign to attract more young members who frequently use self-photo brands to the CJ ONE app and convert app visits into actual membership usage.
A-jin Lim, who oversees CJ ONE, said, "The results of the Wonder Series promotion confirmed that benefits closely connected to everyday life can drive new visits and usage." Lim added, "We plan to continue providing CJ ONE members with benefits they can enjoy in their daily lives through collaborations with a variety of partner brands."

[email protected] Yeon Ji-an Reporter