MUSINSA’s Lightweight Padded-Jacket Transaction Value Surges Eightfold as It Targets Outerwear Demand

[Financial News] As the weather turns cooler, MUSINSA’s transaction value for lightweight padded jackets has recently surged.
According to MUSINSA on the 9th, transaction value in the lightweight padded-jacket category on MUSINSA Store rose 718% year on year last month. The increase is believed to reflect growing demand from consumers looking to purchase outerwear in advance, as fashion companies promote lightweight padded jackets as key products for the fall/winter (FW) season.
To target early demand, MUSINSA is holding the ’26 FW Lightweight Padding Festival through the 19th, featuring new products.
Participating brands include outdoor labels such as The North Face and National Geographic; casual and unisex brands such as Nautica; and MUSINSA’s private brands (PB), including Musinsa Standard and MUSINSA STANDARD WOMAN. The event features products across a range of price points, from high-performance items to lightweight padded jackets for everyday wear. Exclusive products available only on MUSINSA will also be sold.
During the event, MUSINSA will offer discount coupons of up to 30%, cart discount coupons of up to 10%, and special-price deals.


[email protected] Kang Myeong-yeon Reporter