Controversy Over Health-Screening Episode of ‘Jeondosa’ Featuring MIYEON; Production Team Says, “It Was Not an Advertisement or Sponsorship”

[Financial News] The production team has issued a statement after suspicions of medical advertising were raised over health-screening content featuring MIYEON of the group i-dle.
The production team behind the YouTube content ‘Jeondosa’ posted a statement on its official channel on the 8th regarding the recently released EP.0 health-screening episode.
The health-screening content featuring MIYEON came under suspicion of medical advertising after some information identifying the medical institution was exposed following the release of the teaser video. The production team stated, “It was not planned for the purpose of promoting a specific medical institution.” The team explained that the content was intended to show MIYEON’s actual health-screening process and experience.
The production team also said it had no advertising or sponsorship relationship with the hospital where the filming took place. It stated, “We were not commissioned by the medical institution where filming took place to advertise, promote, or produce this content,” adding, “We did not receive any monetary compensation or economic support, including content production fees, advertising fees, or sponsorship fees.”
The team said it directly covered the costs of MIYEON’s health screening and medical treatment. It also explained that there was no intention to recommend or promote the use of any specific medical institution or medical professional.
However, the production team acknowledged that information identifying the medical institution was not sufficiently concealed in the initially released video. It said that some scenes were inadequately processed while showing the health-screening process in detail, and that additional blurring and corrective measures were completed after the issue was identified following the teaser’s release.
The team said it had also reviewed the full video again. It stated, “Going forward, we will conduct more thorough checks not only during the planning and production of our content but also during the review process before release.”
‘Jeondosa’ is wellness-related content covering health, beauty, and inner beauty. The teaser video featuring MIYEON surpassed 1 million views after its release.


[email protected] Han Seung-gon Reporter