ChildFund Korea's 'Receipt That Saves Lives' Wins Consecutive Awards at Domestic and International Advertising Festivals

[Financial News] ChildFund Korea's campaign, which helped children with migrant backgrounds access medical services by including medical information on supermarket receipts, has won awards at domestic and international advertising and marketing award ceremonies.
According to ChildFund Korea, a child welfare organization, on the 8th, the 'Receipt That Saves Lives' campaign won a total of seven awards in five categories at the '2026 Busan International Marketing Advertising Festival (MAD STARS),' including one gold, three silver, one bronze, and two Crystal awards.
It won the Gold Award in the 'Media Idea & Innovation' category at the '2026 Effie Awards Korea.' The Effie Awards Korea is an awards ceremony that evaluates the strategies and execution performance of actual marketing campaigns. According to the official judging criteria, the 'Results' category accounts for 30% of the total score, the highest among the four evaluation categories.
ChildFund Korea conducted a campaign last year to help children with migrant backgrounds who struggle to access basic medical services due to language barriers and a lack of information. At local supermarkets frequently visited by families with migrant backgrounds, it promoted the National Immunization Program and health rights support programs through receipts printed with multilingual notices and QR codes.
Through this initiative, 102 children with migrant backgrounds were connected with medical institutions, and health checkups and vaccinations were provided to 80 of them. ChildFund Korea explained that it was recognized for the creativity of transforming receipts into a means of conveying medical information and for the effectiveness that led to actual support.
Even if medical support systems are in place, it is difficult for eligible individuals to use them if they do not have access to information. This campaign, which placed guidance along people's daily routes, is an example of addressing the issue of access to information before they visit a medical institution.
Hwang Young-ki, chairman of ChildFund Korea, said, "ChildFund Korea will continue its efforts to eliminate blind spots in healthcare and promote children's right to health so that all children can grow up healthy regardless of their background or environment."
Meanwhile, ChildFund Korea supports children with migrant backgrounds through initial adaptation programs, career development, medical care, and medical interpretation. Approximately 26,000 children with migrant backgrounds received support last year.

[email protected] Jang In-seo Reporter