Shopping NT Expands Fall/Winter New Arrivals, Increasing Product Offerings by 33% Year on Year

[Financial News] Shopping NT, the T-commerce channel operated by TRN, a media affiliate of Taekwang Group, is strengthening its fashion competitiveness by expanding the fall/winter (F/W) new-arrival lines of its private fashion brands (PBs), ODV and BELYTS.
According to industry sources on the 8th, Shopping NT will launch a total of 20 styles this season—nine from ODV and 11 from BELYTS. That is five more than the 15 styles offered in last year’s F/W season, representing an approximately 33% year-on-year increase in product variety.
Launched in September 2019, ODV is Shopping NT’s flagship private brand, known for its sophisticated designs and comfortable silhouettes. This season, it will offer products suitable for use from fall through winter, including fall pants, fleece-lined T-shirts, corduroy pants, knit pullovers, bouclé outerwear and goose-down items.
The first seasonal release, the “ODV Three-Pair Fall Pants,” is a redesign of the popular barrel-fit pants for the fall season. The brand will then introduce the “Three-Pair Herringbone Twill Barrel Pants” and “Three-Pair Embroidered Knit Pullovers.” For winter, it will expand its women’s fashion lineup with fleece-lined pants, half-length goose-down jackets and long goose-down jackets.
BELYTS is Shopping NT’s fashion private brand focused on practicality and comfort. Since rebranding as a clothing brand in May last year, it has been broadening its lineup around daily wear that can be comfortably worn by both men and women.
This season, BELYTS has increased its product variety by approximately 57%, from seven styles last year to 11 this year. Its lineup includes men’s and women’s fall pants, women’s training pants, functional fleece-lined T-shirts for men and women, corduroy pants, fleece and boa-fleece outerwear, and padded pants and jackets.
Shopping NT plans to strengthen the competitiveness of its fashion private brands by developing ODV as a women’s daily fashion brand and BELYTS as a unisex lifestyle brand.
Ahn Ji-hyun, head of Shopping NT’s Product Division 1, said, “We expanded the F/W lineups of ODV and BELYTS so that customers can choose from a variety of products according to their tastes and needs. We will offer products at reasonable prices that can be used comfortably and practically from fall through midwinter.”

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