"Tearing Into Chicken by the Sea in Jeju"—Kyochon Joins Minivelo Festa

[Financial News] Kyochon F&B is expanding its engagement with consumers by linking its activities to tourism in Jeju. Participants will be able to learn Kyochon's distinctive cooking process firsthand.
According to industry sources on the 8th, Kyochon F&B will operate the Kyochon Food Zone and the Kyochon 1991 School cooking-experience program at the Jeju & Kyochon Minivelo Festa, which will be held around Jungmun Golf Club in Seogwipo-si, Jeju, on the 12th and 13th.
The Jeju & Kyochon Minivelo Festa is hosted by Jeju Special Self-Governing Province, organized by the Jeju Tourism Organization, and sponsored by the Korea Tourism Organization (KTO). It is a stay-oriented tourism event that combines bicycle riding with travel and culinary experiences in Jeju. The festival was designed for a wide range of generations, from families with young children to cycling enthusiasts and general tourists.
During the event, Kyochon F&B will set up a Kyochon Food Zone at Jungmun Golf Club and provide chicken to festival participants. It will also run Kyochon 1991 School for children, where they can learn the company's distinctive cooking process firsthand. Participants will be able to practice Kyochon's signature technique of applying sauce to each piece of chicken with a brush.
Other activities include programs for children, such as learning to ride a two-wheeled bicycle and the Strider Cup. An expo featuring the latest bicycles and equipment will also be held, along with various event booths offering a lucky draw and a slow-riding challenge. Participants can register through the official website, and free bicycle rentals will be available at the venue.
A Kyochon F&B official said, "This festival is a special event where participants can enjoy bicycle riding, Jeju's nature, and culinary experiences all at once. We hope participants will ride against the backdrop of Jeju's beautiful scenery, experience the secret behind the taste of our chicken, and create meaningful memories."


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